恩佐米勒家居,让你享受美好家居生活

　　说起意大利家具，相信很多人第一时间想到的就是，他们在设计方面引领全球。只是动辄十万起步的价格，对普通家庭不够友好。国内厂商从中嗅到了中间的商机，催生了一个以大品牌仿制款为主的细分行业。但不为国内客户所知的是，在大洋彼岸的意大利本土，也同样存在着依附大牌以仿制为主的品牌，为意大利乃至全球范围内的中档收入人群提供最具性价比的意式极简家具。他就是我们今天的主角：Italian ENZO & MILLER(意大利恩佐米勒)。

　　When it comes to Italian furniture brands, what are the first things that come to your mind? Minotti, Poliform, Baxter, B&B, Fendi, CC or others. Top luxury brands, leading the world in design. It's just a price that starts at 100,000, which is not friendly enough for ordinary families. Domestic manufacturers sensed the business opportunities in the middle, and gave birth to a segmented industry dominated by imitations of big brands. But what is not known to domestic customers is that in Italy on the other side of the ocean, there are also imitation-based brands that rely on big names to provide the most cost-effective Italian minimalist furniture for mid-range income groups in Italy and around the world. . He is our protagonist today: Italy ENZO & MILLER.

　　恩佐米勒家居坐落于意大利北部小镇Meda，1993年由上世纪90年代著名米兰家具工匠Enzo和Miller联合创立。Enzo的父亲是个法拉利车迷，给自己的儿子取名恩佐，希望自己的儿子能像法拉利的创始人恩佐法拉利一样，成为一名行业工匠。

　　Enzo Miller Home is located in Meda, a small town in northern Italy. It was co-founded in 1993 by the famous Milanese furniture craftsmen Enzo and Miller in the 1990s. Enzo's father is a Ferrari fan and named his son Enzo, hoping that his son can become an industry craftsman like Ferrari's founder, Enzo Ferrari.

　　从创立之初，ENZO & MILLER的品牌定位一直没有改变过，将简单的样式、不简单的工艺注入产品中。所以ENZO & MILLER一开始就不是创新型的公司，他们会不惜重金与Minotti，Poliform，Baxter等品牌建立战略合作，在合作的知识产权框架下，给大牌的家具做减法，让大牌的家具款式也能进入到平常家庭。多年的品牌沉淀，ENZO & MILLER已经成为意大利家喻户晓的家具品牌。多年来，抨击ENZO & MILLER家具的声音一直不断，有说它只做仿款不创新没有灵魂的，有说它不去挑战大牌恨铁不成钢的;面对各种声音，创始人ENZO总是笑着说：他们总是喜欢坐在我们的家具上骂我们。而当问道怎么看待自己与baxter，Minotti他们的区别时，ENZO却会严素的说：他们的金，我们是银，世界需要金银。

　　Since its inception, ENZO & MILLER's brand positioning has never changed, injecting simple styles and uncomplicated craftsmanship into products. Therefore, ENZO & MILLER is not an innovative company from the beginning. They will spare no expense to establish strategic cooperation with Minotti, Poliform, Baxter and other brands. Can enter the ordinary family. After years of brand precipitation, ENZO & MILLER has become a well-known furniture brand in Italy. Over the years, there have been constant voices criticizing ENZO & MILLER furniture. Some say that it only makes imitations and does not innovate and has no soul, and some say that it does not challenge big brands and hate iron and steel; in the face of various voices, the founder ENZO always Laughing: They always like to sit on our furniture and scold us. But when asked how to see the difference between themselves and Baxter and Minotti, ENZO would say strictly: their gold, we are silver, the world needs gold and silver.